Pegged as being the fourth largest European airlines, Turkish Airlines has been moving quite aggressively into the position of the airline industry’s leader. Turkish Airlines flies to world locations like Asia, Europe, North America, South America and is taking action to provide service in varied locations throughout Africa. This has been in the flying business for almost 80 years. Its history has plenty of highs and lows. However, the thing of importance for all businesses, and maybe an airline even more so, is that they are still kicking and are even more stronger today than at their start.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good international moving services to relocate, then their next move is to estimate relocation expenses, and select Turkish Airlines as their carrier of choice.
No one can say that Turkish Airlines does not see how valuable marketing and brand recognition can be. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and the airline’s contract with all-star US basketball player Kobe Bryant. During February 2011, Mr Bryant finished a funny commercial for Turkish Airlines. Just recently, Caroline Wozniacki was added to their list. She will lend a hand by promoting the airlines’ Business Class service to the European fans of tennis. Turkish Airlines signed a curious marketing partnership with Caroline Wozniacki, the world’s number one women’s tennis player in late 2010.
This move is clearly a strong play in the effort of brand recognition on an international scale. Miss Wozniacki is poised to become the Turkish Airlines representative for their Business Class. European tennis lovers are the primary target audience for the airline’s high profile spokesperson. The airline has signed her for a three year contract that includes appearances in public relations events and commercials.
Turkish Airlines was filled with many activities during the summer of 2010. During July, Turkish Airlines finalized a 5 year deal with Euroleague in which it will sponsor the global European basketball competition. As a matter of fact it is in the works for the association’s name to be changed to Turkish Airlines Euroleague Basketball within the next season. This really should not be that much of a surprise to those who know all about the company’s plans of marketing. Turkish Airlines knows how much sports interests and reaches a lot of people. The flying public is right there in the middle of it all. Turkish Airlines has a long history that was marked by many difficulties in the earlier years. There are so many challenges airlines have to resolve that this is not surprising. The airline has gone through many changes at all levels from the top on down. However, just as with individuals, this company learned from past mistakes and has emerged as a very strong and adaptable company. This has been a very small peek into what seems to be eventful and exciting times at Turkish Airlines.